The key to making the most of social media is listening to what is going on in a certain location, analysing the data and, finally, identifying useful trends.
If you are a social media rookie, this list of free Social Media Monitoring Tools might come in handy. When looking for a tool, itâ€™s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis.
Hootsuite is a social media management system for brand management created in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.
Quite popular among social media enthusiasts, Social Mention monitors over one hundred social media sites. It is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.
A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds, and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.
TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates. It also works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than as a content distribution platform.
Twitterfall is a UK-based website designed to allow users of Twitter to view upcoming trends and patterns posted by users in the form of tweets. This app also allows you to use geolocation for Tweets.
MapD Tweetmap, The World’s Fastest Database and Visual Analytics Platform, by pairing a lightning fast, SQL-compliant, GPU database with a cutting edge visual analytics engine, MapD allows multi-billion record datasets to be queried and visualized in milliseconds.
This tool maps the last geolocalized tweets delivered by the twitter stream API.
Map data is updated in real-time and they keep “only” the last one million tweets.
Each second, about fifty new tweets are added (and the fifty oldest tweets are removed to keep the same number of points on the map).
On Twittstorm the homescreen will show popular keywords currently receiving a lot of tweets on Twitter. Twittstorm offers a realtime feed of any keyword a user might need to make inquiries about. So for example, by searching the word â€˜Yankeesâ€™ youâ€™ll receive a live feed of every tweets containing that word, not just popular tweets.
This is a more static implementation, but it allows you to enter some text at the side and display your own twitter handle. Easy to set up, too, good readability. Nothing fancy, the tweets are in the focus rather than a creative display.
Echosec is a location-based search platform that provides public safety, security, journalism, and intelligence professionals actionable knowledge based on social media and other information.