The Top 10 Most Popular Search Engines in the World


In today’s digital age, Google reigns supreme as the most popular search engine, with a staggering 89.53% market share. However, there are several other search engines that serve millions of search queries daily. While they may not be as well-known as Google and Bing, these alternative search engines are worth considering. In this article, we will explore the top 10 most popular search engines in the world, apart from Google and Bing.

1. Google

There’s no need for further introductions when it comes to Google. With a massive lead over its competitors, Google dominates the search engine market with its sophisticated algorithms and accurate search results. Google’s founders, Larry Page and Sergey Brin, revolutionised search engine rankings by considering websites referenced by other websites as more important and deserving of higher rankings. Over the years, Google has continued to refine its ranking algorithm, incorporating hundreds of factors and machine learning to provide users with the most relevant search results. Whether on desktop, mobile, or tablet, Google is the go-to search engine for users worldwide.

2. Microsoft Bing

Formerly known as Bing, Microsoft Bing is the best alternative search engine to Google. While it holds a market share between 2.83% and 12.31%, it still lags far behind Google. Bing originated from Microsoft’s previous search engines, such as MSN Search, Windows Live Search, and Live Search. Despite being the default search engine on Windows PCs, Bing has struggled to convince users of its reliability compared to Google. Nevertheless, Bing remains a contender in the search engine market and is ranked as the 26th most visited website on the Internet.

3. Yahoo

Yahoo, known for its popular email services, holds the third position in search with an average market share of 1%. From 2011 to 2015, Yahoo search was exclusively powered by Bing. In 2015, Yahoo entered into an agreement with Google to provide search-related services, and from 2015 to 2018, Yahoo’s search results were powered by both Google and Bing. As of 2019, Yahoo! Search is once again exclusively powered by Bing. Additionally, Yahoo is the default search engine for Firefox browsers in the United States. With its web portal ranking as the 9th most visited website on the Internet, Yahoo remains a significant player in the search engine industry.

4. Baidu

Baidu, the most popular search engine in China, holds a global market share between 0.68% and 11.26%. Founded in 2000, Baidu serves billions of search queries per month and has steadily increased its market share. While Baidu is accessible worldwide, it is only available in the Chinese language. Ranked at position 6 in the Wikipedia Website Rankings, Baidu continues to dominate the Chinese search engine market.


Yandex is Russia’s most popular search engine, with a global market share between 0.5% and 1.16%. Operating the largest search engine in Russia, Yandex holds approximately 65% market share in the country. Ranked as the 8th most popular website on the Internet in Russian, Yandex prides itself on being a technology company that builds intelligent products and services powered by machine learning. With its focus on the Russian market, Yandex offers a unique search engine experience for Russian users.

6. DuckDuckGo

DuckDuckGo, with a search engine market share of around 0.66%, distinguishes itself from other search engines by prioritising user privacy. DuckDuckGo does not have its own search index like Google and Bing. Instead, it generates search results using various sources, such as Yelp, Bing, Yahoo, and Stack Overflow. While this limits its search capabilities compared to Google, DuckDuckGo offers a clean interface, does not track users, and has minimal ads. Despite its relatively small market share, DuckDuckGo has gained a loyal user base who prioritise privacy in their online searches.


Formerly known as Ask Jeeves, holds approximately 0.42% of the search engine market share. operates on a question and answer format, where users can ask questions that are answered by other users or in the form of polls. While offers general search functionality, the quality of its search results may not match that of Google, Bing, or Yahoo.

8. Ecosia

Ecosia, a Berlin-based social business founded in 2009, differentiates itself by focusing on environmental sustainability. Dubbed the “tree planting search engine,” Ecosia uses Bing as its search engine partner and generates revenue by displaying ads in its search results. Ecosia funds tree planting and restoration projects, estimating that approximately 45 searches finance the planting of one tree. With a search engine market share of around 0.10%, Ecosia appeals to environmentally conscious users looking to make a positive impact through their online searches.

9., a veteran in the online realm, maintains a market share that is close to 0.05%. The AOL network encompasses popular websites such as,, and Acquired by Verizon Communications in 2015, AOL continues to serve as a search engine option for users seeking a familiar and trusted online experience.

10. Internet Archive

Internet Archive’s search engine,, allows users to explore how websites have evolved over the years. It provides a valuable tool for examining the history of a domain and tracking its changes since 1996. While Internet Archive’s search engine is limited to finding archived web pages, it offers a unique perspective on the evolution of the internet.

Other Search Engines Worth Considering

While the top 10 search engines mentioned above dominate the market, there are a few other search engines worth noting:

  • StartPage: Known as the world’s most private search engine, StartPage prioritises user privacy by not allowing tracking systems to record searches. Users can customise search settings without logging in, making it a popular choice for those concerned about online privacy.
  • is a dedicated search engine for wikis, offering the option to search all wikis, Wikipedia only, encyclopaedias, or user-submitted wikis. Powered by Google, provides a faster way to find specific information within Wikipedia and other popular wikis.
  • YouTube: As the most popular video platform and the second most popular search engine in the world, YouTube processes over 3 billion searches per month. With its vast user base, YouTube is often the go-to search engine for users seeking video content.
  • WolframAlpha: Unlike traditional search engines, WolframAlpha is a computational knowledge engine that provides facts and data on various topics. Its ability to perform complex calculations and provide specific information sets it apart from other search engines.
  • Openverse: Openverse is a web search engine that allows users to find content they can reuse. Currently focused on images and audio, Openverse plans to expand its index to include open texts and videos.

In conclusion, while Google continues to dominate the search engine market, there are several alternative search engines available for users seeking different functionalities, privacy features, or specialised content. Whether it’s Microsoft Bing, Yahoo, Baidu, Yandex, or one of the other search engines mentioned, users have a variety of options to choose from when conducting their online searches.

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